- Social and video
Corpus IQ
B2B software: consistent business answers in your AI assistant
EN
Motion video · Organic content
A motion video for their website, plus organic content for their Instagram and YouTube.
Shorts on their YouTube
← Home
Portfolio · English and French
Campaigns, sites, content all built to sell
I'm Brandon Belot, a growth marketing specialist. Some projects are a full growth mission: the offer, the copy, the website, the outreach. Others are one piece: a launch sequence, a webinar funnel, a video. Right now I work with Corpus IQ, a B2B software company.
- Projects
- 14
- Languages
- English, French
- Markets
- US and France
- Starts with
- Customer research
14 projects
All the work
- Full mission
- Website
- Direct response
WiFeel
IT, WiFi, cameras and access control for businesses
France · FR
Offer creation · AI offer · Cold outreach · Website · Blog
A long-running growth mission. I advise them on offer creation and wrote their full AI offer, which they have launched. Before that: cold B2B outreach to hotel and residence operators, angled on compliance and the load it puts on staff rather than the hardware. A four-email cold sequence, positioning and market work, and a full website rebuild with blog articles.
Organic videos on their YouTube
- Full mission
- Website
Add a Hand
An AI employee installed on real office machines, Scottsdale
US · EN
Brand · Copy · Website
Add a Hand puts one more worker on a machine inside your office. Nobody has bought that before, so there was nothing to compare it to. The site had to make it feel real without sounding like another AI promise.
- Full mission
- Direct response
Short Film Deep Dive
John Trefry, 4WT Media
Training for short film directors, in collaboration with Final Draft
US · EN
Webinar funnel · Email sequence · Newsletter · Investor deck
Everything around their masterclasses: the webinar funnel, the email sequence that follows it, the newsletter, and the deck used to raise money on the back of it.
- Website
Last Ride Equine
Equine end-of-life care, Tucson
US · EN
Brand · Copy · Website
Equine end of life care: on-site pickup, transport, burial, cremation, keepsakes. The person reading is grieving. Almost every normal website reflex is wrong here.
- Website
Fit et Kiff
Health and fitness for the 45 and up
France · FR
Brand · Copy · Website
A naturopath with a growing channel and no logo, because her face is the logo. People land here already liking her, so the site had to sound exactly like her and nothing like a clinic.
- Direct response
Fantastic Mum
Weight loss coaching for mothers, 90-day program
EN
Seven-email launch sequence
Seven-email launch sequence for a high-ticket program, written straight off the condition deck below. No fasting angle, no restriction angle, because the audience has already failed with both. The mechanism is adapting the method to the body she has now instead of the one she had before children, and the urgency comes from a fixed number of spots rather than a countdown.
"She stayed close to the hotel. She wore loose clothes. She watched the beach... from far away. Not because she did not love the ocean. But because walking there made her think too much."
- Direct response
BoostMentor
Clément Chaplain
Skool community for coaches and freelancers
FR
VSL · Sales email
VSL and sales email for an acquisition diagnostic offer. The angle: the ceiling is not a lack of information, it is building alone and losing perspective. The email sells the diagnostic through one image, acquisition as a leaking pipe: pushing more traffic into a broken system changes nothing.
"Ils ont juste une fuite dans leur acquisition."
They just have a leak in their acquisition.
- Direct response
Maman InShape
via Digifox Media
Nutrition and fitness, women 35+
FR
Live event · Email sequence
Full email sequence for a five-day live event, opt-in through to the sale. The mechanism is built on leptin, backed with client proof and real numbers, then a redirect into a private WhatsApp group. I wrote the sequence end to end; the project came through Sol's copy team, who held the client relationship.
- Direct response
- Social and video
Théo Aubert
Expatriation and remote selling, Thailand
FR
Ad angles · Instagram scripts
Face-cam ad angles for a creator selling a skill rather than a lifestyle.
- Social and video
Riley Romacker
High-end car detailing
US · EN
Instagram scripts
Instagram scripts built to move a detailer up from low-ticket washes into ceramic coating and paint protection film.
"Referrals are great. But if that is your only system, you do not own a business. You own hope."
- Social and video
Small Green Door
Creative studio and production space, Los Angeles
US · EN
Brand story · Content plan
A studio that rents rooms but actually sells belonging. I wrote the brand story layer: the interview architecture for the residents and for the founder, then the content plan built on top of it, the angle, the edit structure beat by beat, and a recurring short-form format around the studio lunch table. The questions are the copy work here. They are engineered so the answers come back as usable lines instead of testimonials.
- Social and video
Built by Pats
Physical coaching for founders
FR
Instagram scripts
Instagram face-cam and tier list scripts, angled on energy and performance rather than aesthetics. I wrote the scripts end to end; the project came through Sol's copy team, who held the client relationship.
- Social and video
Family Trading
Trading education
FR
YouTube scripts
Full YouTube scripts: packaging, titles, thumbnail, tested hooks, retention outline, and a word-for-word two-voice script.
How I research before I write
Every piece starts with a condition deck
Who the reader is, what they say out loud, what they never say, what they have already tried, and which belief has to break before they buy. I build it only from real collected language, never from an invented avatar. This is the deck behind the Fantastic Mum sequence, translated from French, so you can read the research and the copy side by side.
Condition deck · Fantastic Mum
Translated from French
- Who she is
- Woman, 30 to 45. One to four children, often close together. Either recently postpartum or in what she calls permanent postpartum, two to ten years on. She lost weight successfully before the children. She has tried plenty of things that no longer work. She is mentally exhausted before she is physically tired.
- The key distinction
- She does not feel useless. She feels betrayed by her own body. That single line changes the whole tone of the sequence.
- What she says out loud
- The scale will not move. I am tired all the time. I have no libido. My clothes do not sit the same way. I train and I see nothing. I know what to do, I just do not do it for long.
- What she never says
- The silent shame of getting dressed. The fear that this is permanent. The fear of becoming the tired, bitter mother. The comparison with her old self and with other mothers. The guilt of thinking about her body at all, and the guilt of not being grateful.
- The copy decision
- She does not want to be motivated. She wants to be reassured. Anything that reads as discipline, willpower or push harder confirms the thing she already believes about herself, and she leaves.
- The belief to break
- Not "I need more discipline" and not "I lack willpower", but the one underneath: my body changed, so the approach has to change. Everything in the sequence is built to land that.
- Hooks pulled from real comments
-
- "It used to work before."
- "I do everything right and nothing changes."
- "I am exhausted before I even start."
- "Two weeks in and it feels like two months."
- "It is not that I am doing nothing. It is that my body stopped responding."
- "I just want to feel like myself again."
- What she actually wants
- To recognize herself in the mirror. To feel reliable to herself again. To stop thinking about her weight all day. Energy without a fight. The weight is the symptom underneath it all.
Formats and sectors
What I do
Direct response marketing
- Offer creation
- Launch and live-event email sequences
- Webinar funnels and webinar scripts
- Cold B2B outreach
- VSLs
- Meta and Instagram ads
- Sales pages and opt-in pages
- Newsletters
Websites
- Hand-coded websites
- Copy for every page
- Brand kits
- SEO pages and blog articles
Social media and video
- Organic Instagram content
- Reel scripts
- Long-form YouTube scripts
- Motion video
Sectors in this portfolio
- Film education
- Creative studios
- High-end car detailing
- Fitness and nutrition coaching
- Trading education
- Business coaching communities
- Expatriation and remote selling
- WiFi and access control
- B2B SaaS
- AI and data software
Hiring a growth marketer or planning a launch?
Book a time and tell me about the role or the project. On the call, I tell you how I would approach it.