Copywriter · Scottsdale, AZ
A copywriter who writes to sell in English and French
I write launch emails, webinar funnels, VSLs, sales pages, website copy and scripts, all from real customer language. One person does the research, the writing and, if you want it, the hand-coded page.
What I write
Three kinds of copy, one writer
Some clients hire me for one piece, like a launch sequence. Others need all three working together, like WiFeel: the offer, the outreach and the website.
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01
Direct response
Words that ask for the sale
Launch and live-event email sequences, webinar funnels and scripts, VSLs and sales pages. Each one is written from what your customers actually say.
Short Film Deep Dive · Fantastic Mum · BoostMentor
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02
Websites and SEO pages
Every word of the site
The whole site, written from an interview, so you write nothing. SEO pages and blog articles included.
WiFeel · Add a Hand · Last Ride Equine
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03
Scripts and social
Scripts for video and ads
Reel scripts, YouTube scripts and ad angles, for creators and brands.
Riley Romacker · Théo Aubert · Family Trading
The work
Four projects, all written to sell
Each one opens on the work page, where you can read the writing itself.
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Webinar funnel · Email sequence · Newsletter
Short Film Deep Dive
Training for short film directors, in collaboration with Final Draft
I wrote the funnel around their live webinar: the ads, the sign-up page, the reminder emails, the 90-minute script, and the emails that close the sale. Short Film Deep Dive is an official Final Draft partner: the Short Script finalists of the Final Draft Big Break Screenwriting Contest receive a six-week Short Film Deep Dive mentorship.
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Seven-email launch sequence
Fantastic Mum
Weight loss coaching for mothers, 90-day program
Seven-email launch sequence for a high-ticket program, written straight off the condition deck. No fasting angle, no restriction angle, because the audience has already failed with both.
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VSL · Sales email
BoostMentor
Skool community for coaches and freelancers
VSL and sales email for an acquisition diagnostic offer. The angle: the ceiling is not a lack of information, it is building alone and losing perspective.
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Offer creation · AI offer · Cold outreach · Website · SEO and AI answer audit · Blog
WiFeel
IT, WiFi, cameras and access control for businesses
I advise them on offer creation and wrote their full AI offer, which they have launched. Before that: cold B2B outreach to hotel and residence operators, angled on compliance and the load it puts on staff rather than the hardware.
See the project for WiFeel → French
Two numbers, both on the work page. Fit et Kiff passed 1,055,768 YouTube views in nine weeks, filming from the short-form plan I wrote. WiFeel went from 0 to 110 Google clicks in 3 months, after I rebuilt its pages and blog.
Why most copy does not sell
A brief, a template and filler words
The usual way starts with a one-page brief and a template. The writer has never heard your customers talk, so the gaps fill up with the words every competitor uses. If the copy then passes to a designer, a developer and an SEO person, each handoff loses a little more of what the customer said. It reads fine. It says nothing a competitor could not say.
My way: research first, then the copy
I learn your business first. Then I build a condition deck from real customer language: what they say out loud, what they never say, and the one belief standing between them and the sale. I write from the deck. Then I cut every line that does not earn its place. The same person can code the page, so the words are never handed off.
In the Fantastic Mum deck, the belief to break was not "I need more discipline". It was "my body changed, so the approach has to change". The whole seven-email sequence is built to land that.
Read the Fantastic Mum condition deck →Questions people hiring a copywriter actually ask
Do you write in French and English?
Yes. French is my first language, and I write copy for the US market in English. The portfolio has both: a VSL for BoostMentor and a live-event email sequence for Maman InShape in French, a launch sequence for Fantastic Mum and a webinar funnel for Short Film Deep Dive in English.
What do you need from me?
A call, and whatever your customers have said or written: reviews, emails, DMs, call notes. You do not write anything. The interview is the writing.
Do you also build the page the copy goes on?
Yes. I hand-code websites, so the same person writes the words and builds the page they sit on. You can also hire me for the copy alone.
How do you research before you write?
I build a condition deck: who your customer is, what they say out loud, what they never say, and the belief that has to change before they buy. Every line is written from it. You can read a real one on the work page, for Fantastic Mum. Read the deck
Can I see samples?
Yes. The work page lists every project, with the documents to read: email sequences, a VSL, a webinar funnel and scripts. Some are in French, some in English. See the work
Let’s write the words that sell your offer
Book a time and tell me what you need written, or the role you are hiring for. On the call, I tell you how I would approach it and what I would need from you.