Brand, copy and site · Scottsdale, AZ
The AI employee needed a face people would trust
Add a Hand puts one more worker on a machine inside your office. Nobody has bought that before, so there was nothing to compare it to. The site had to make it feel real without sounding like another AI promise.
- Role
- Brand, copy, design, code
- Stack
- Hand-coded, GSAP
- Year
- 2026
- Status
- Live
What I built
Written, designed, and coded by hand
- Every word on the page, written from the interview, not from a template
- A hero terminal that shows the employee working at 5.40 in the morning
- Your week without it, next to the same week with it
- Three sizes on one card that swaps in place, instead of three columns fighting for attention
- The golden rule section: it drafts, you decide, nothing leaves without a human
The brand kit
Locked before a line of code
The palette and the type pair, decided first and never negotiated during the build. Every color below is pulled straight from the site itself.
Palette
Type
- League Spartan Display · 900
- Outfit Body · 400 / 600
Motion
Nothing bounces. Text arrives in blocks, the terminal types itself, and the tier card swaps without moving the page. Calm on purpose: the product already asks for a leap of faith.
The whole page
The whole page, top to footer
Scroll inside the window below. This is the real page, captured at full height.
On a phone
Built at 390 pixels first
Every section is drawn on the phone before it is drawn on the desktop, then opened up. Most of your customers will only ever see this version, so it does not get the leftovers.
Want one like this for your business?
Book a time and tell me what your business does and what your current site is not doing. On the call, I tell you what I would build.