Brand, copy and site · Tucson, AZ
A page about the worst day, written so it does not add weight
Equine end of life care: on-site pickup, transport, burial, cremation, keepsakes. The person reading is grieving. Almost every normal website reflex is wrong here.
- Role
- Brand, copy, design, code
- Stack
- Hand-coded, GSAP
- Year
- 2026
- Status
- Portfolio build, not deployed
What I built
Written, designed, and coded by hand
- Copy that leads with the one promise that matters: you never have to move your horse
- One call to action, said once, calmly. No banners, no countdowns, no pressure
- Slow fades only. No bounce, no counters, nothing playful anywhere on the page
- An FAQ that answers what people are too upset to ask out loud
The brand kit
Locked before a line of code
The palette and the type pair, decided first and never negotiated during the build. Every color below is pulled straight from the site itself.
Palette
Type
- Fraunces Display · 500
- Karla Body · 400 / 600
Motion
The gentle version of everything. One second fades, small rises, no parallax on faces. Reduced motion fully respected. A site can be beautiful and still know when to be quiet.
The whole page
The whole page, top to footer
Scroll inside the window below. This is the real page, captured at full height.
On a phone
Built at 390 pixels first
Every section is drawn on the phone before it is drawn on the desktop, then opened up. Most of your customers will only ever see this version, so it does not get the leftovers.
Want one like this for your business?
Book a time and tell me what your business does and what your current site is not doing. On the call, I tell you what I would build.