Content plan, brand and site · France
Over a million views in nine weeks
Fit et Kiff helps women over 40 eat well without guilt. I studied two nutrition accounts that already win, wrote her short-form plan, and built her website. She filmed every video herself, in the supermarket aisle, following the plan.
- Role
- Research, content plan, brand, site
- Stack
- Astro, Tailwind, GSAP, Lenis
- Year
- 2026
- Status
- Plan in use, site not deployed
The content plan
The plan she films from
Before the first video, I studied two accounts that already win in nutrition. Then I wrote the plan: who she talks to, what she films, how every hook is built, and when she posts. She wrote, filmed, and voiced every video herself.
- YouTube views in nine weeks
- 1,055,768
- YouTube views in nine weeks
- YouTube subscribers
- 4,020
- YouTube subscribers
- Instagram followers
- 5,478
- Instagram followers
- Videos published
- 67
- Videos published
Source: YouTube Data API and her profiles, 4 Oct 2026
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01
Research
Two accounts studied: Morgan Stup Health, a US wellness creator with 449K followers, and Ta Diet aux USA, a French dietitian who turns free label checks into paid appointments. What we kept: the supermarket is the set, the series has a name, and the text reads on mute.
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02
The plan
One core format: two products in the aisle, one verdict, 30 to 55 seconds. Three pillars, five Shorts a week. Every hook passes a checklist before she films: the product named in the first 3 seconds, the proof on screen by second 8.
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03
The results
The aisle videos carry the channel. A typical one gets 5,907 views, three times a recipe or a tip. The typical Short went from 1,397 views in the first two weeks to 16,450 since 11 September.
9 of her top 10 Shorts are aisle comparisons
YouTube views per Short, top 10 of her 49 most recent. YouTube Data API, 4 Oct 2026.
- Levure chimique alternative 400,507 views, Aisle comparison
- Sardines huile de tournesol 278,505 views, Aisle comparison
- Sardines cuites à l'eau 73,609 views, Aisle comparison
- Burrata poids net égoutté 45,908 views, Aisle comparison
- Pain de mie sans sucre ajouté 36,702 views, Aisle comparison
- Coca-Cola et vinaigre balsamique 36,556 views, Aisle comparison
- Sauce tomate 100/100 Yuka 32,854 views, Aisle comparison
- Sardines Minerva 18,090 views, Aisle comparison
- Mélisse ou verveine 16,450 views, Recipe or wellness tip
- Skyr vs Petit Suisse 15,175 views, Aisle comparison
Same product, two hooks
The first hook hides the subject. The second names the product and the trap in one line. Six times the views.
“SAUCE TOMATE : ne l'achetez surtout pas avant de voir ça !”
Tomato sauce: don't buy it before you see this
“Sucre ajouté dans une sauce tomate notée 100/100 Yuka”
Added sugar in a tomato sauce rated 100/100 on Yuka
The sardine series
Each video picks up where the last one stopped, so a viewer who saw the trap comes back for the answer. Trap, find, face-off, find, recipe. The face-off reached 278,505 views.
Read the full plan (PDF)Five Shorts, one story
The website
Written, designed, and coded by hand
- French copy pulled from her own words, kept in her voice
- A method deck that stacks and holds as you scroll
- Category chips and a card grid that link out to her real videos
- A second page written for brands, reachable from the footer only, because it is not for her audience
- A custom 404
The brand kit
Locked before a line of code
The palette and the type pair, decided first and never negotiated during the build. Every color below is pulled straight from the site itself.
Palette
Type
- Baloo 2 Display · 700 / 800
- Shantell Sans Accent · Variable
- Nunito Sans Body · 400 / 700
Motion
Calm, warm, unhurried. Smooth scroll, two easing curves for the whole site, two pixel solid borders instead of soft shadows. One accent color with exactly one job.
The whole page
The whole page, top to footer
Scroll inside the window below. This is the real page, captured at full height.
On a phone
Built at 390 pixels first
Every section is drawn on the phone before it is drawn on the desktop, then opened up. Most of your customers will only ever see this version, so it does not get the leftovers.
More than one page
The second page, written for brands
Want one like this for your business?
Book a time and tell me what your business does and what your current site is not doing. On the call, I tell you what I would build.